Keller Williams previewed its forthcoming consumer-facing app experience at Keller Williams Family Reunion in February.
The consumer-facing app, individually branded to each agent and consumer, will be launching sometime toward the end of the second quarter of 2019, according to Keller Williams CEO Gary Keller.
The app revolutionizes the consumer experience at a time when more and more prospective buyers and sellers are looking for holistic, tech-savvy ways to help them navigate and streamline the buying and selling process. Currently, tools and guides in the real estate world come piecemeal, and can be confusing and frustrating.
Yet, consumers still prefer to work with an agent. In fact, their value is only climbing as more and more information becomes available.
Eighty-seven percent of all buyers bought their home through an agent in 2018, according to a survey by the National Association of REALTORS®. KW’s consumer app empowers agents and consumers, uniting them to create one central point for communication and collaboration. Consumers start by downloading an agent’s branded app. The choices consumers make – the types of properties they click on, the neighborhoods they look at – are captured, and artificial intelligence mines that data. Agents then know exactly what their clients want, so they can make more informed suggestions and recommendations.
Consumers also get special insight into their preferences through the app. For example: When searching for a home, the app tells them how unique their search criteria is, helping them understand their competition. Consumers also get real-time updates through the app, complemented by their agent’s unique insights, as their deal progresses – bringing complete transparency to the buy/sell process.
KW believes that the hyperlocal aspect of the app will be the big differentiator, versus other national portals. The company tested the app with around 1 million consumers in September and October last year and saw a 400 percent increase in consumer engagement versus city, ZIP and larger general area search currently available.
In addition to launching their consumer-facing app in the second quarter, Keller Williams will also launch new agent websites in the third quarter and the revamped KW.com in the fourth quarter.